Over the last years our company has grown extensively.
Therefore, we are looking for a

Product Manager
for the management of the Motorguide brand

The Product Management team is responsible for managing and developing the assigned product portfolio that fits the continuous evolving market and capitalizes on market white spots. You will actively contribute to the growth strategy and support the development of new market channels (like the aftermarket strategy). Based on market and competitor analysis, the Product Manager develops growth plans and implements them together with operations and the sales team. As the Brunswick group is growing quickly, so are the represented brands in EMEA. We therefore are especially looking for a Product Manager that can support us in creating and executing strategies and growth plans for our growing brand portfolio, Bringing them successfully to the EMEA market and preparing them for the aftermarket. Therefore, most of your time shall be spent on the brands dedicated to the aftermarket.

A broad role which is operational as well as tactical in nature. You will operate in an international environment and work closely with your peers from Product Management, R&D, Marketing, Sales and Operations. In addition, you will also be able to work independently and pro-active start working on the opportunities you see. ASG allows you the freedom to work on them independently. You will report to the Director of the Category Management department for the EMEA region.



ASG EMEA (former Mastervolt) is an innovative, successful company based in Amsterdam and proud member of the U.S. based Brunswick Corporation.

We are engaged in the development and worldwide sales/marketing of high quality reliable electrical power systems for autonomous use in Marine, Mobile and Industrial markets. ASG EMEA is part of ASG with offices located around the world and centres of excellence in the USA, New Zealand and The Netherlands. 

With an operational base in Amsterdam, we represent 12 leading brands within the EMEA region. These brands are Ancor, Attwood, BEP, Blue Sea Systems, CZone, Garelick, Lenco, Marinco, Mastervolt, MotorGuide, ProMariner and Whale.

Key responsibilities

  • Collects and analyses market intelligence in core and adjacent markets
  • Identifies new trends and opportunities and creates ‘Product Briefs’ for new product ideas
  • Responsible for organizing and leading product launches and product introductions in close cooperation with Marketing and Sales
  • Able to create, present and execute strategic growth plans for market and product development.
  • Participates in sales meetings as necessary to support sales opportunities
  • Visit (international) key accounts to develop new applications / markets
  • Responsible for Product Master Data for the assigned product groups
  • Provides guidance during new product development and sustain development projects
  • Life cycle management for the assigned product groups

Required Capabilities:

  • You are a clear communicator and able to manage by influence
  • Master or Bachelor plus degree in a business/technical field.
  • Minimum seven years of experience in a commercial/technical environment
  • Having experience in a technical after market environment is considered a pre
  • You are commercial by nature and have a passion for Product Management, identifying trendsetting customer needs and create new business
  • You feel comfortable in a technical environment with technical products
  • You have a hands-on attitude and like to get things done
  • You have conceptual and analytical competences and know how to integrate as well
  • Prepared to travel internationally occasionally
  • Fluent in English and Dutch


What does ASG EMEA offer?
ASG EMEA is a global and dynamic company with a strong focus on growth and innovation. We offer an informal culture, challenging and inspiring work environment, appreciate own initiatives and leave room for self-development. At ASG EMEA you will experience a pleasant mix between a SME and larger Corporation-like processes and cultures. We are looking for professionals who like to help us continue our ambitious journey of growth and innovation. Terms of employment will be according to market conditions and experience. For more information about us please visit

Please e-mail your motivation and CV  to Corina den Besten, Recruiting Manager, [email protected].